Marketing
You will gain the insight needed to identify marketing opportunities, develop appropriate strategies, and put them into action. Many of our students have gone on to successful careers in fields including advertising, business marketing and product planning.
Marketing Program Overview
Do you want to be a part of the evolving field of marketing? Do you want to choose a career from a variety of unique areas?
With a focus on consumers and delivering value, marketing is an exciting field of business that stimulates lateral thinking and creativity. The BSBA in marketing at ECU provides students the insight needed to identify marketing opportunities, develop appropriate strategies, and put them into action. Many students with a concentration in marketing have gone on to successful careers in the fields of advertising, sales management, business marketing, research, distribution, retail management, product planning, services, and international marketing.
ECU Advantage
More students are enrolled in the ECU College of Business than in any other business school in the state. As a student in the College of Business, you’ll benefit from a professional college that has been continuously accredited by the Association to Advance Collegiate Schools of Business International (AACSB), the premier accrediting agency of collegiate business schools worldwide, since 1967 (we are one of only two institutions in North Carolina—and 120 worldwide—that have been continuously accredited by the AACSB since 1967 or before.)
For the sixth straight year, the College of Business at East Carolina University has again earned top marks, ranking among the best U.S. business schools according to the Princeton Review.
We also offer a strong curriculum that prepares today’s students to become tomorrow’s leaders; solid preparation in valuable 21st-century skills, including leadership skills, communications skills, and professionalism; a personalized network of support in a close-knit, caring community; talented full-time faculty with real-world experience in their fields of expertise; and small class sizes coupled with flexible class schedules and a variety of online options.
The College of Business offers a unique Living Learning Community option for first-year and sophomore students as well as a Business Scholars Award—a renewable four-year merit scholarship awarded to outstanding incoming students who are pursuing a BSBA.
Our programs boast exceptional educational value and a variety of active student organizations—offering you the opportunity to network and get involved.
What You Will Study
Program Coordinator: Jon Kirchoff (3419 Bate Building; 252-737-4569; kirchoffj@ecu.edu)
The Marketing, BSBA is concerned with the creation and delivery of value to customers and organizations. Marketing focuses on developing an understanding of customers and markets, creating products and services based on that understanding, and communicating and delivering the value added. The program prepares students for management careers in advertising, sales, research, distribution, product planning, and international marketing.
The degree requires a minimum of 120 s.h. as follows:
Core Requirements:
IV. Concentration - 18 s.h.
Choose one of the following concentrations:
Marketing concentration - 18 s.h.
- MKTG 3872 - Persuading Decision Makers
- MKTG 4562 - Marketing Strategy
- MKTG 4682 - Marketing Intelligence
Choose 9 s.h. of 4000-level MKTG electives, at least 3 s.h. of which must be from:
- MKTG 4532 - Business and Organizational Marketing
- MKTG 4732 - Consumer Behavior
Professional selling concentration - 18 s.h.
- MKTG 3872 - Persuading Decision Makers
- MKTG 4332 - Professional Selling
- MKTG 4973 - Topics in Professional Selling
Choose 9 s.h. from the following:
- MKTG 4342 - Sales Force Management
- MKTG 4532 - Business and Organizational Marketing
- MKTG 4682 - Marketing Intelligence
- MKTG 4782 - Customer Relationship Management
Shared BSBA Cores:
l. General education requirements including those listed below - 40 s.h.
(For information about courses that carry general education credit view the General Education Program section.)
- COMM 2020 - Fundamentals of Speech Communication OR
- COMM 2410 - Public Speaking
- ECON 2113 - Principles of Microeconomics
- ECON 2133 - Principles of Macroeconomics
- MATH 1065 - College Algebra OR
- any higher approved general education mathematics course
- PHIL 1175 - Introduction to Ethics OR
- PHIL 2274 - Business Ethics OR
- PHIL 2275 - Professional Ethics
Choose 3 s.h. from:
- PSYC 1000 - Introductory Psychology
- SOCI 2110 - Introduction to Sociology
II. Cognates - 3 s.h.
(MATH 2228 or MATH 2283 count toward the general education elective requirement for this degree. Semester hours earned for one of these courses is not included in the 3 s.h. cognate requirement.)
- ENGL 3880 - Writing for Business and Industry
- MATH 2228 - Elementary Statistical Methods I OR
- MATH 2283 - Statistics for Business
III. Business core - 36 s.h.
- ACCT 2401 - Financial Accounting
- ACCT 2521 - Managerial Accounting
- FINA 2244 - Legal Environment of Business
- FINA 3724 - Financial Management
- MGMT 3202 - Fundamentals of Management
- MGMT 4842 - Strategic Management
- MIS 2223 - Introduction to Computers
- MIS 3063 - Introduction to Management Information Systems
- MKTG 3832 - Marketing Management
- OMGT 3123 - Operations and Supply Chain Management
- OMGT 3223 - Business Decision Modeling
Choose one international perspectives course from:
- ACCT 4451 - International Accounting
- FINA 4454 - International Finance
- MGMT 3352 - International Business
- MGMT 3552 - Global Perspectives in Business
- MKTG 3852 - Cultural Environment of International Business
- MKTG 4992 - International Marketing
V. Leadership and professional development - 9 s.h.
- BUSI 1200 - Strategy First
- BUSI 2200 - Experiential Leadership: Teams in Action
- BUSI 3200 - Professional Development and Ethical Leadership
- BUSI 4200 - Leadership Capstone
- Leadership and Professional Development Portfolio must be completed prior to graduation.
VI. General electives to complete requirements for graduation.
For more information about this degree visit the university's academic catalogs.
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