About

Do you want to be a part of the evolving field of marketing? Do you want to choose a career from a variety of unique areas?

With a focus on consumers and delivering value, marketing is an exciting field of business that stimulates lateral thinking and creativity. The BSBA in marketing at ECU provides students the insight needed to identify marketing opportunities, develop appropriate strategies, and put them into action. Many students with a concentration in marketing have gone on to successful careers in the fields of advertising, sales management, business marketing, research, distribution, retail management, product planning, services, and international marketing.

ECU Advantage

More students are enrolled in the ECU College of Business than in any other business school in the state. As a student in the College of Business, you’ll benefit from a professional college that has been continuously accredited by the Association to Advance Collegiate Schools of Business International (AACSB), the premier accrediting agency of collegiate business schools worldwide, since 1967 (we are one of only two institutions in North Carolina—and 120 worldwide—that have been continuously accredited by the AACSB since 1967 or before.)

For the sixth straight year, the College of Business at East Carolina University has again earned top marks, ranking among the best U.S. business schools according to the Princeton Review.

We also offer a strong curriculum that prepares today’s students to become tomorrow’s leaders; solid preparation in valuable 21st-century skills, including leadership skills, communications skills, and professionalism; a personalized network of support in a close-knit, caring community; diverse and talented full-time faculty with real-world experience in their fields of expertise; and small class sizes coupled with flexible class schedules and a variety of online options.

The College of Business offers a unique Living Learning Community option for first-year and sophomore students as well as a Business Scholars Award—a renewable four-year merit scholarship awarded to outstanding incoming students who are pursuing a BSBA.

Our programs boast exceptional educational value and a variety of active student organizations—offering you the opportunity to network and get involved.

As an ECU student, you can research your future career in Steppingblocks. Explore real-world stats about your major, your interests, and your dream job title with data-powered career exploration tools designed for doers like you.

What You Will Study

Program Coordinator: Jon Kirchoff (3419 Bate Building; 252-737-4569; kirchoffj@ecu.edu)

The Marketing, BSBA is concerned with the creation and delivery of value to customers and organizations. Marketing focuses on developing an understanding of customers and markets, creating products and services based on that understanding, and communicating and delivering the value added. The program prepares students for management careers in advertising, sales, research, distribution, product planning, and international marketing.

The degree requires a minimum of 120 s.h. as follows:

IV. Concentration - 18 s.h.
    Marketing concentration:
    • MKTG 3872 - Persuading Decision Makers
    • MKTG 4562 - Marketing Strategy
    • MKTG 4682 - Marketing Intelligence
      • Choose 9 s.h. of 4000-level MKTG electives, at least 3 s.h. of which must be from:
      • MKTG 4532 - Business and Organizational Marketing
      • MKTG 4732 - Consumer Behavior
For more information about this degree visit the university's academic catalogs.
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